Top seo practices
It’s not easy to say what are the Top seo practices for promoting of your site, because there are plenty of search engine optimization techniques which you can apply to your website and move your positions in search engines higher, but in some cases the way of promoting your web site may decrease your search engine ranking. It happens because Google doesn’t want anybody to know some secrets which let your site to rank higher. It’s not so easy to get to know what are the Google's rules, they always change and complicate it, the best advice now is to make quality website for people and optimized for search engines.
There are several ways of building your site and increasing your chances of having good results in search engines, it's mainly two types of search engine optimization such as, onpage seo and off page seo.
On-page SEO is made on your page that is seen on the computer screen and its HTML page, techniques include content writing (to create unique text, to put tags, alts and make the keyword research), structure optimization of the website (to make site's navigation, site map, inter linking of pages)
Off-page SEO is external factors like link building (it focuses on your site's relationship with other sites, it's link building).
On-page SEO
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• Coding of the site must be without errors or warnings. Page code should be plain and clean.
• Content should be for people unique and good quality, easy to understand without any grammar and spelling mistakes.
• Analyze your keywords competition with other sites, optimize site's source page with keywords, title, and description. Title length should be 60-80 words, description length 150-160 words.
• Keyword Phrases should be emphasized in a natural way for the search engines and for the visitors. Do not "KeyWord Stuff" your web page for over optimization you can get the penalty, so too high keyword repetition is invalid.
• Don't forget to optimize text: keywords, meta description tag, ALT tags, H1, H2 and H3 tags, bold keyword phrases.
• Content should be related to your website niche, keywords created for the place where you are living.
• Do navigation. The main pages of the site must be linked to homepage. Make internal linking between the pages of the site.
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• Create sitemap and all site's pages will be indexed by search engines.
• Optimize your urls, make it more search-engine-friendly, name them with your search phrases, Link stability over time and link only to the good sites.
• Avoid using flash, "hidden" or invisible text or links, duplicate content, frames for listings, excessive javascript, doorway pages, url variants of the same pages, off-site images, duplicate title tags, doorway pages, mirror pages, <div> htmltags - div tags are division tags, cloaking or redirects, cloaking display 2 different types of content it depends on the visitor who is on page.
• Try not to do pages over 100K size and update content frequently, site pages age - the older the better
Off-page SEO
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• Write articles/press releases with your website niche and post it into do-follow, high page rank articles submission directories.
• Use do-follow social bookmarking to build backlinks, make blog for your site and wright unique posts there, share your blog with social networking peoples and your friends, create a profile for your blog on Twitter, Facebook, Digg and share your latest blog posts with interesting articles.
• Find some discussion niche forums matching your site many of discussion forums allow signature links, start sharing your knowledge and make the posts so you can get many back links.
• Blog commenting is good and easy way to promote your website, it gives us quality one-way backlinks, traffic and increase page rank.
• Guest blogging can give a lot of quality backlinks and targeted traffic, writing guest posts on other blogs motives the owners of other blogs to write guest posts about your blog.
• Article and link exchanges large number of link exchanges are often penalized by search engines, small number link exchanges with a few good sites in your industry can make improvement to your ranking.
• RSS news feeds - publish your content though RSS lines, other sites publish and display your content with links to your sites, also it is interesting-free way of updating your website content on a regular basis.
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• Submitting to Website Directories - submitting your website to them to jumpstart your link-building company usually is very accessible and there are free ones, it's not a lot of authority but worth it for a start.
• Profile link creation many websites let you to register as a member at their sites and get a link at the member profile.
• E-mail marketing is one of the quickest techniques for any business to increase conversions, if you have emails of your site users you can send them a letter with some info.
• Video marketing can be some kind of viral, if someone posts your video on their site, it could attract some people to your site.
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